This is a big jump from 17% last year and represents 62 million Americans, and the trend is expected to grow even further. According to the stats, 22% of Americans listen to podcasts each week. it’s not surprising if social media platforms will start implementing some additional services. But what we have really seen is they are pushing towards data privacy and security more than ever before. See our recent âGuide to Social Media Marketing in 2020: Challenges, Opportunities and Lessons from the Pandemic and Beyondâ for thought-provoking stories, strategies and advice from marketing professionals in our community. The 5 Trends Shaping the Future of Paid Media 1. Data is both a resource and a tool. Social media is always evolving. This is probably good news for many of the e-commerce store owners out there who rely on social media to make sales. Smartphones, Whatsapp, GoogleMaps, Facebook, Twitter, Instagram, Shazam, Internet Banking, we all use them one way or another. As these platforms collect more and more data, they can truly dominate certain types of information and clearly represent themselves as a “search engine”. Can do stuff online more than ever before, 8. The media and information are a mutable entity. Sure, currently there’s an auto-responder feature but imagine a human-like chatbot literally replying to your customer and ultimately closes the deal. An estimated 3 billion people will have access to mobile phones by 2020. The survey found a 57 percent increase in traffic to news sites referred to as social media. The voice-activated speaker is already growing faster than smartphones at a similar stage. It is ever changing in nature. Shocking? Voice assistants are getting smarter and more functional every week. The voice will become the gateway to media going forward. Here are nine trends and issues that will influence publishers, content creators, media companies and brands in 2020 and beyond. Every day, small and medium brands are fighting to rise to the top spots. According to the Dailymail we spend more time on our Smartphones (119 minutes per day) than with our partners (97 minutes)1. But what happened recently to a Facebook data breach is what put every internet giants especially social media platforms into questions. Also, with Facebook organic and the majority of social media organic reach is dead, the necessity of social media advertisement has increased. With this, Mark Zuckerberg has announced that Facebook group will become Facebook’s new future. Younger generations are watching significantly more TV in online forms, such as mobile streaming apps, instead of on a physical television. Native. maybe we might see old platforms like Facebook or Instagram fading away, paving a way for these hot newer platforms to dominate the market. Will represent themselves as certain types of search engines, 9. So in the near future, be prepared to spend money if you want maximum brand outreach and engagement. And 37% plan to â¦ But what is AR exactly? This feature will definitely benefit you if you have a business online. In the near future, it could be possible that the bots can literally close a deal or sell your products while you are asleep. Trends such as live video, AR, and AI-powered chatbots are here to change the future of social media marketing. Tags: Artificial Intelligence (AI) has Entered Newsrooms. The decline of organic reach and increase in ad usage should not come as a surprise as ads are the primary way these platforms make money. Follow him on Twitter and subscribe to his newsletter on Substack. The 14th edition of the Digital media trends survey was conducted in two parts by Deloitteâs Technology, Media & Telecommunications practice.Two surveys were fielded by an independent research firm. Other platforms are following the footprints as they have become alerted and they knew that this is going to be a major factor and issues in the near future. Let me know in the comment section. These data are then collected by the social media giants. Social media platform then will not be just a platform anymore, but rather a supporting platform, giving an opportunity for these mini social communities to represent their own social media as their own platform. Don’t believe me? Many of them are happening right now and we can clearly observe this, and the trend is rising as well. Facebook has gone through major updates and renovation in terms of data management. Imagine how much time we will spend onâ¦ In fact, it is what makes YouTube the second largest search engine in the world. Obviously, you are going to find another provider right? Each social media platform has its own unique type of information or what they focus on. and Future Trends of Media and Information THE PANORAMA. So the potential here is huge and probable. Blake is a partner at early-stage venture fund Ludlow Ventures. This is because, on a platform like this, we have our information exposed to the platform. This includes the growth rates of various media and entertainment sectors, TV viewing trends, and social media use. Augmented reality, on the other hand, takes the real world and projects virtual, computer-generated augmentations to it, in order to enhance our experiences. Who knows. Some potential features of AR in the social media future: As the internet slowly replacing TV and newspapers, more and more people prefer to consume information especially news on the internet. A decade ago, social media was the new, big thing. In fact, this isn’t anything new. The last ten years were defined by the twin technological disruptions of mobile and social media, which fragmented attention, undermined advertising-based business models, and weakened the role of journalistic gatekeepers. Of course, a human proofreads the final version of the text. Why are we hearing this term everywhere nowadays? Robot writing is also on the rise at the Associated Press (AP), explained Lisa Gibbs, AI Newsroom Lead for the AP. Please let me know in the comment section. The main purpose is to provide useful insights for the year ahead and to identify the most important media trends. Surely, in the near future, social media can do more than this. For instance, in the last couple of years, the number of robot written corporate earnings and sports stories jumped from 300 to 3,700 stories. There is an urgency to apply critical thinking to media and news messages and to use social media to create content. The reason shouldn’t come with the surprise as we have seen that more and brands are pushing towards group-oriented marketing, as a way to enhance privacy. Specific engagements can include: Scenario planning to examine full scope of uncertainty and opportunity in rapidly changing markets. education In fact, Facebook did a research on trends of media consumption and it was reported that people spend an average of 1.7 seconds when looking at a piece of content. It is amazing what can be done with data. Social Media Trends for 2020 and Beyond: Social Media Trend #1 - Ephemeral Content Will Keep Gaining Popularity Social Media Trend #2 - Niche Social Platforms Will Perform Well Social Media Trend #3 - Instagram Will Remove Likes Future of Social Media: Trends to Watch. The much talked about in recent years are AI and AR. So I think in 2020 and near future, we will see the rise of more and more new social media platforms and they will be dominating. Amazon India rolls out âDeliver Thanksâ campaign as a token of gratitude So now you know what type of content to create on social media right? It was inspired by Blake Robbinsâ Twitter thread highlighting the companies shaping the future of media & pop culture. But with privacy and transparency becoming more concerned, social media platforms will have a hard time figuring how to balance between privacy and personalization (as personalization requires your data for suggestions). The algorithm is mostly responsible for ranking social posts, deciding which contents to display to which type of users, groping of data and much more. 36% of the journalists recognize mobile as the most important trend of the year. They are also the much-loved type of content for marketers because they can potentially give a huge return of investments (ROI). Atlantic Media Strategies reviews a lot of research on digital trends, and in many publications released this year, we noticed that 2020 is held up as a benchmark for things to come. Readers are more and more aware of the importance of trusted information, relevance and meaning of the news. The potential is endless with this technology. Video Is Front And Center According to Adobe, 52% of marketing professionals name video as â¦ And as we keep on using it, we are prompted to fill out other related information as well. The Current. Personalization in the online world is everywhere. As the percentage of young people using social media rates the highest, itâs key to analyzing how they are using social media as that will define the future of content creation and consumption. But with social media becoming more and more popular, and the integration of e-commerce features like a Facebook marketplace or Instagram store, there’s no doubt as to why social media may dominate this field in the near future. Ask a question in the post and try replying to every comment. Let us know in the comments! Podcasts not only entertain people but also are used by marketers and business owners to monetize their products or services. Some feature, however, maybe probable as with the popularity and huge investments into these platforms, the possibilities are endless. events. Paid media can be leveraged to increase the effectiveness of content marketing, boost your online presence, and drive business performance. dominating the field. Take LinkedIn for example. This would not come as a surprise as the more people get connected, the greater the community will be and grow. The future of social media is mobile. Some of them already have done it – YouTube, platforms for videos and the world’s second-largest search engine. What else do you expect to impact the media landscape in 2019 and beyond? Consumers like them because they are easy to digest, entertaining and engaging. Take Facebook for an example, we sign up for the Facebook account, we need to fill out some basic information about us right? He's the founder of Techjackie.com, an SEO and web development agency based in Thailand. Last year, a digital media trends survey of 2000+ US consumers found that 69% of respondents subscribed to at least one streaming video service. In the future, I think, as more and more such type communities are formed, the information in certain niche or topics can be easily found or filtered. The core idea of why they would be interested in doing so is because all of the stuff we usually do online can be focused or presented on a single platform. AI and algorithms will then find the data and information they need to write an article or even produce data-driven videos. In 2018, Facebook invested new features into Facebook Groups, such as being able to participate as a business Page, updating with Stories, posting Live videos within the group and creating social learning units.Groups took off in 2018 as a way for brands to directly connect with fans without the algorithm affecting their posts. Media Trends. What will you do? One of the big components is fake news and sensitive data. The moment something important happen, you can instantly see that the topic’s hashtag becomes trending. You can clearly see that the trend is rising year on year. The Future of Media and Entertainment Todayâs infographic comes to us from Raconteur , and it showcases multiple sets of data that help to illustrate the direction that media is heading. Keep it up! Nevertheless, we still trust these platforms to keep our privacy insecure. The post which gets lots of comments, replies or live video feed gets ranked and reach better than simple text, images or even the one with lots of likes but no comments. Social media has great potential to evolve into something much greater than ever in 2020 and beyond. There used to be times in the past when likes and follows are the main factors of representing how popular or authoritative your content or profile is on social media. About Digital media trends. 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