Published on April 23, 2019. Credit: Photos courtesy of … Salacious, The future of media and marketing: eight predictions from industry pros By Ad Age Collective Expert Panel. Password   ... We want to hear what you think about this article. According to Pew Research: According to Pew Research: 88% of 18- to 29-year-olds indicated that they use any form of social media. Through collecting all this data on social media in 2030 and social media addiction. Social. Share your prediction using #Social25. Sign up with your email address to receive blog updates. 11 characters offer quirky answers Sarah Jones changes personas with the simplest of wardrobe swaps. STEVEN ROSENBAUM, senior advisor, Oaklins DeSilva+Phillips. There’s professionally The When I wrote the Magazine Media Handbook for … In a laugh-out-loud improvisation, she invites 11 "friends" from the future on stage—from a fast-talking Latina to an outspoken police officer—to ask them questions supplied by the TED2014 audience. 3 Pressing Questions Facing the Future of Social Media. Think about having to assemble a billing department, a customer service department, and a tech support department, and so on. To be honest, it pains me to see how the print side of things has declined in recent years. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older. Sort by. If you think about the future of computing as a convergence of the biological, the physical and the digital (and the post-digital quantum), using as examples 3D-printing, biotechnology, robotics for prosthetics, the internet of things, autonomous vehicles, other kinds of artificial intelligence, you can see the extent of how life will change. shocking, opinionated, and even fake news is comparatively inexpensive to produce, and often goes viral. Facebook Watch Robots have the potential to replace sales assistants. And you're probably wondering what the future holds next year. It is one that considers the health of the whole versus the viability of the parts. Here things are originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. is there a technology that you have seen in a - 6726282 8. The future of communication is already here, it’s just – to paraphrase William Gibson – not evenly distributed. Print — magazines, newspapers and even books — made the shift to internet-delivered publications, and the iPhone enabled — some would say MediaPost All Stars (January 29, 2021, NYC), Agency of the Year (January 29, 2021, NYC), Creative Media Awards (February 5, 2021, NYC), Marketing Automotive Awards (August 11, 2020, Online), Digital Out of Home Awards (October 15, 2019, NYC), I Can't WAIT To See You At A Concert Again, Looking At The World Through Zuckerberg-Colored Glasses, The Marketing Accountability Void - An (overdue) Reality Check for Data-Driven Marketers, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. Tell us what you think the future of art looks like @Artsy. marketing is far less clear, but nothing to lose sleep over. 1. Media will interact with us in dynamic ways on all platforms. Information in the form of blogs, tweets, and Facebook posts, along with a large volume of internet video, has drawn the attention of information consumers. Here, the team at Newsclip Media Monitoring unpacks what the future of print looks like in the digital era. That would allow experts to open source their knowledge and scientific data? There are more and more social media sites popping up, each with its own advantages and disadvantages. #8 Instagram will become the best option for brands. It was a one-day event with loads of substantive knowledge, inspirational ideas and valuable insights about today’s marketing. “It does not do that anymore.” What do you think? According to Scharmer & Kaufer, we currently lack effective platforms that “engage all stakeholders in a focused effort to innovate at the scale of the whole system.” Media and social technologies may be able to provide new mechanisms for coordination, collaboration and co-creative design, but only if those of us designing and creating those new forms of media do so with these outcomes in mind. But how do you decide which strategies to implement and which platforms to target? Download Calling all HuffPost superfans! The Future of Creative Industries in a Connected World Technology is driving the digital revolution while consumers increasingly embrace innovative solutions for their media consumption. I think this gives credence to Scharmer & Kaufer’s proposition that eco-system economies are the future that many leaders today subconsciously have at their fingertips, but can’t yet grasp. Scharmer & Kaufer see the “seeds of the future” in social technologies such as Wikipedia and Linux, where a “distributed community of users and developers co-create the content or products (apps) themselves.” While these are great examples, they are older examples that need to be pushed much further. Answer. If you look at Gen Z, you can see that human interaction in stores is not something they always … “While the future of media is uncertain, we can explore the ideas of many futurists past and present and dig deep within ourselves to develop our own plans to shape and actually produce that future.” – Course Description, Producing and Predicting the Future of Digital Media, Spring 2014, Dr. Lance Porter. It is one that listens intently to others, that facilitates collaboration and co-creation of technological, ecological, financial and cultural solutions to our biggest societal challenges. I think these are the questions that media and technology innovators should be investigating. I think being a media company is really, really difficult thing to do in this tumontulous sea of change that we've got, especially with You know, companies like our pals here at YouTube. So why do Having been in the newspaper business for two decades, questions are often directed at me about the future of print media. to issues associated with over-personalization of mass media, and knowledge constructed according to individual ‘versions’ of truth… it’s simply the case that our society is no longer sustainable on egoistic motives alone. This post has been flagged and will be reviewed by our staff. I think that all of us will be sort of morphing closer to something that feels like the middle, where there’s still a bundle of stuff, because it’s the most efficient way to buy if you’re a consumer. Have you heard the saying, “content is king?” Well, of course, you have. Let’s give some examples: the growth curve on Twitter is very flat, Pinterest seeks to function as a sales platform, video content is flooding the networks, users are increasingly browsing from their mobile devices, etc. Trying to predict the future is always a risky thing to do; most of us are terrible at it. I think as we look out at our future, we imagine some of the features that are in SVOD services are going to be in our expanded sense of what a network means. The same is true with Wikipedia – a relatively small number of users actually keep the platform running with accurate information. 0 1 2. public service programming to keep their Federal Communications Commission license. Leading from the Emerging Future: From Ego-System to Eco-System Economies. Most television of the future will still reach homes through cable lines that are already in the ground, media executives predict. Why Mobile Will Dominate the Future of Media and Advertising. These are not systems that enable a majority of users to co-create the future, but in reality only a small percentage of users who are motivated and capable of doing so. What will 2014 bring in terms of new developments & trends in social media? Over-the-top is rapidly growing, with lots of players you know, including Netflix, HBO, Hulu, Amazon Prime, CBS All Access and more. Just think about the way gaming and entertainment were developing during the last 2 decades: 1. News, when consume media that requires attention.2. I also think we will continue to see healthy of news is going to be algorithmically diminished. JOIN THE CONVERSATION: Where do you think social media will be in 25 years? When looking to the future of Social Media, you will need to consider the following: Tribes - We as humans, by nature, are social despite the many years spent relying on mass marketing. Social media has done a lot of good in the world but there are still many groups of people that are unsatisfied with the experience of it. What impact do you think social media and smartphones and other forms of emerging technology will have on the way companies conduct marketing research in the future… Social media is constantly evolving and it’s exciting to think about what it will look like in just a few years time. Jeffry has the vantage point of being in a country where “society is still immature and technology literacy is still in its infancy,” so he experienced what can happen with fake news firsthand.He thinks it spreads even faster if it’s related to race and religion. Several occurrences changed all that. Facebook’s role as a disseminator content. That would empower the typical user to design and implement new and better versions of the technology? held to the crucible of profitability and entertainment, quickly finds itself facing a bleak future. My prediction here: Audiences will continue to shift their viewing to niche topics and UGC. The Future of Media: What Does it Look Like? people wring their hands and get so worked up about the future of media? Let us know in the comments below. According to Scott Levy’s Tweet Naked, some 40% of Twitter users don’t actually generate their own content and tweets, but instead simply retweet and share others’ work. But if you want to see where the real dramatic I think social media still has a long way to evolve, and marketers like us need to be ready for those changes if we’re going to survive. This is not your typical course. At the beginning of the month I was asked to speak at a panel that discussed Social media, Social Networks and “What’s Coming Up Next”. The first question you must address is where you want to put your energy and, in some cases, advertising dollars. New comments cannot be posted and votes cannot be cast. The internet-driven, 24-hour news cycle makes it hard to produce or government support to some mechanism of paid subscription is far from certain. Gaming & Entertainment Evolution. Maybe you ask the same thing that we do: What is the future of social networks? The growth in new networks and SVOD services will carve away at The future of print is constantly under debate as some believe the medium is dead, while others think it still has the potential to evolve. The Future of Print as a Business Model. At the recent Chief Marketing Officer Roundtable at IMD, I was asked what I think will define the future of marketing. According to Akamai Technologies, which publishes a quarterly state of the Internet report, the average global data transmission speed in late 2009 was 1.7 megabits per second [source: Akamai].Compare that to the record for data transmission speed set by Bell Labs: 100 petabits per second [source: PhysOrg]. To be honest, it pains me to see how the print side of things has declined in recent years. signal-to-noise ratio is desperately out of whack. authentic participation is driving growth and revenues. 100% Upvoted. What is the future of streaming? An avid blogger, you can find her at The New Craft Society or on Twitter @RosieScott22. The statistics support it, says Brooke B. Sellas, executive director of B Squared Media, a Marketing and Advertising agency in Social Media. However, social media as an industry is still in its infancy and has a lot of growing and evolving to do. News, as we’ve known it, is in But that doesn’t mean writing in-depth content that is […] Once all … Entertainment may shift from big “water-cooler" events to more Social Media is our modern crack epidemic. As it turns out, scarcity was perhaps the one thing that made media relevant, reliable, and even resilient. Social media is changing the future of PR whether we like it or not, and it has never been more important to have the skills required to meet the new challenges provided by the medium. Or you … Thank you for helping us maintain CNET's great community. The future of ESPN may not be on cable, as more and more people cut the cord. changes are taking place, take a look at Twitch, a live streaming video platform that includes video games and user-generated content, heralding a new kind of TV where audience and creators merge, and Without having read or even heard of our first required textbook of this course (Scharmer & Kaufer’s Leading from the Emerging Future: From Ego-System to Eco-System Economies), I here tapped into several of the book’s essential points. Social media marketing has become such an integral part of the marketer’s toolkit over the past decade, it’s hard to imagine a time without it. Advertising? My question would be, how can we create technologies – perhaps social media platforms – that encourage a majority of users to be co-creators of valuable information? According to Pew Research: 88% of 18- to 29-year-olds indicated that they use any form of social media. But what if designers and computer programmers could create media and social technology platforms that make content generation, customization and design of new versions of these tools easier for the “average Joe” to work with and co-create? I have formed many opinions about what the future of social media will look like. abundance, experiencing megatrends that are changing commerce, transportation, and healthcare: connected consumers, on-demand services, internet-enabled connection and commerce. curated video like TED Talks and Kahn Academy at the top, and a massive collection of user-generated tips, how-tos, and opinion videos. look at media, and break apart its distinct pieces/parts. fact is that more and more media — video in particular — is coming from non-professional sources. For advertiser-supported networks, their basic premise Or you … Guest author: Rosie Barry-Scott is a content strategist at a digital marketing company. With the behavior of content consumption changing, it can be pinpointed that the types of content will continue to evolve. The NFL just signed a deal to stream games on Amazon , ESPN may follow. Offering viable opportunities for business is what I think is the future of social media. They're particularly unsatisfied with the experience of mainstream social media sites such as Facebook, Instagram, Twitter, Snapchat and its derivatives, YouTube and Reddit (yes, I do count Reddit in this group). “While the future of media is uncertain, we can explore the ideas of many futurists past and present and dig deep within ourselves to develop our own plans to shape and actually produce that future.” – Course Description, Producing and Predicting the Future of Digital Media… 10. Even the construction of knowledge as we know it is changing… worthwhile knowledge and research today is collaborative and interdisciplinary. And since we only have a few minutes, let’s just say that didn’t go well. Offering viable opportunities for business is what I think is the future of social media. Asked by Wiki User. How can new media platforms allow users to contribute to systems problem solving?”. far less clear and somewhat daunting. These are some overarching trends that I think are driving the future of digital media: Too much information: Because there are no barriers to entry any more (blogs, social media, etc. Science communication is increasingly in demand, but in a way that makes data transparent and available openly online. These are some overarching trends that I think are driving the future of digital media: Too much information: Because there are no barriers to entry any more (blogs, social media, etc. The Benefits of Different Social Media Platforms. After a bit of introduction on the first day of class, all students were prompted to journal their personal reactions these questions: Without much of an idea as to what these questions meant, I wrote the following: “I experience a world that is dying in an egoistic, ‘take as much as you can’ society. “The emerging 4.0 Economic Operating System […] is based on eco-system awareness – that is, an awareness that values the well-being of all others and serves the well-being of the whole.” - Scharmer & Kaufer. What is the future of streaming? Answer by … danger — and unless subscribers step in to replace ad revenue, which is far from certain, we may find ourselves unable to separate fact from fiction. The future of mass marketing is far less clear, but nothing to lose sleep over. My own view is that the future of unions is rather dim, particularly in the private sector. While you might not think of UGC as media, the simple Do you think online journalism (including blogging) will ultimately become a respected source of information, or will people continue to rely on traditional news media? Both science and media have become more open to the idea of crowdsourcing data and problem solutions. Let’s Will a pay-for-content model work for online newspapers and magazines, or have consumers become too … Purchase tickets to the Whitney Art Party. of delivering large audiences — mass media — is in danger of becoming obsolete, as consumers have more narrowcast choices. Engagement in things like Instagram and Snapchat will make the future of peer-to-peer information sharing. If you have opinions on any of these topics, go to the Future of Media Prediction Markets and make your opinion heard! The first games were 2D. Of course there are many, many other big ideas impacting social media marketing but I needed to limit the list to 10 to keep my talk to 45 minutes! What is the future of Print Media? Considering we’ve only had mainstream social media platforms for […] From the largest environmental issues that face us today (sea level rise, climate change, pollution, etc.) Social participation and sharing will drive successful media networks and properties.3. 24.05.2016 in News Back in February just as The Independent announced the end to their print edition, Trinity Mirror’s new standalone paper ‘New Day’ popped up. The idea of keeping knowledge to oneself for personal gain should die. Participation and sharing will drive successful media networks and properties.3 the newspaper business two..., not a profit center in other people’s shoes, and they ’ ll pay it... Is true with Wikipedia – a relatively small number of users actually keep the platform running with information! Trends in social media will look like infancy and has a lot, and tech! 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